The Pump Energy Food

Showing off a restaurant’s most important asset: the food. From the nutritional philosophy driving the menu, to improving the online ordering process.

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Project Overview

Pump Energy Food has a unique approach to quick-service food, focusing as much on nutrition science and philosophy as on things like cost and presentation. Their dedication to serving the healthiest food possible needed to be explained to customers–so people could understand why The Pump was different.

We distilled and coalesced a multitude of documents on nutrition and philosophy and figured out how to present them in a measured and engaging way. We were also tasked with re-designing the interface for their online ordering.


Creative Direction, Strategic Design, Information Design, Interaction Design, Interface Design, Motion Design

Design & Development Partners

Periscopic, Red Arrow Group


The Pump Energy Food