When we started working with Anchor NW they had a different website for each of 20 different properties, with no way for prospective tenants to search across all their buildings. In addition to diluting their search engine ranking, this disjointed system had Anchor NW and their customers mired in inefficiencies and frustration.
Laying the foundation
With a project this complex, a discovery phase was critical to success. A brand workshop was used to formulate a strategy for how to make a successful transition, and we undertook an initial assessment of their property management system and internal processes.
Crafting the best apartment search in the industry
Our centralized website allows prospects to quickly search across all Anchor NW apartments (now at 32 properties).
- In the first year our platform had double the conversion rate of the previous system, and converts visitors to prospects at ~4× the industry average.
- Fast and robust filters allow visitors to find exactly what they’re looking for based on unit size, maximum price, date available, and other preferences.
- Prospects can search across all available units, a general area, or within a specific property.
- Robust analytics include detailed data on filter usage, interactions with contact buttons, and other meaningful events.
- All data is pulled from the client’s property management system into our own custom API that is vastly more performant.
Leading the way in centralization
Since the launch of this project the multi-family property management industry has started to understand the immense benefits of centralization. Anchor NW continues to lead the way, empowered by our exceptional web platform.
Portland Apartment Living